Who’s the boss? Hugo Ferdinand Boss—that’s who! In 1923, the German founder of fashion house Hugo Boss launched what is today’s empire of more than 5,000 retail stores around the world. \ His design house
expanded through the years and the first Hugo Boss suit, a clear-cut
superior product, was an instant success and led to the 1960s expansion
to casual wear. A fragrance line was launched in 1993, with fragrance
brands Hugo, Boss and Baldessarini—now owned by Procter & Gamble.
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